How It Works
Five simple steps to craft the perfect Fishing Line for your consulting practice.
Choose Your Path
Use the Problemeter to identify your best problem, or jump straight to Fishing Line creation if you already know your focus.
Create & Grade
Generate multiple Fishing Line variants and get objective grades based on proven criteria.
Refine
Get framework-based suggestions to improve your Fishing Line and track your progress.
What is a Fishing Line?
A Fishing Line is a 10-15 word statement that succinctly describes your narrow target and the issue you address.
Unlike an elevator pitch, a Fishing Line is designed to create conversations, not win business directly.
Key Characteristics
- Precisely targeted — listeners know immediately if it's for them
- Problem-based — specific issue stated in the target's words
- Natural language — not stilted or jargon-heavy
- 15 words or less
- Simple to remember and repeat correctly
Great Fishing Lines
Real examples that grade high on clarity, specificity, and memorability.
"We help mid-size manufacturing companies improve their innovation engine."
"We work with IT companies that are underperforming in the Asia-Pacific region."
"We help home service companies eliminate wasteful marketing activities."